What Type of Data Do You Need?

Questionnaire Design

Industry veterans ensure that the data you will collect fully meets your research objectives. We partner with you to design an instrument that is bullet-proof in order to maintain data quality. Additionally, we help define non-survey data variables to be tracked which aid in the analysis process.

Survey Testing/Manual QA

Thoroughly test each survey from beginning to end to deliver a solid product with the highest quality by leveraging the most positive respondent experience possible.

Data Cleaning/Data Validation

Data validation specs are written to guarantee questionnaire functionality from a data standpoint. Manual review of open end responses, as well as standard "cheating behavior" analysis rounds out the validation to increase quality, robustness of data, and respondent reliability on an ongoing basis.

Data Manipulation/Reformatting

Transform your flat ASCII data file into any flat file format (delimited, CSV, etc), according to specifications, or merge multiple ASCII datasets based on a match key. Calculate and assign segmentation scores to respondents based on a multitude of rating scales or other survey data variables.

Open End Coding

From creating code lists and code frames, to deciphering respondent's misspellings, our coding experts can help make sense out of verbatim answers and merge them back into your data file for tabulation and analysis.

Tabulation

Tabulate collected data in a multitude of formats according to specifications, including various summary tables (when applicable) to assist in analysis and executive summary report writing.

Analysis

Our experienced staff can consult with or provide for you an executive summary topline of results based on your survey results.